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Building Business Trust – The Cores of Credibility

By July 30, 2012June 7th, 2022Best Practices, Blog

Building Business Trust – The Cores of Credibility

This is my second blog on my series on Trust. Last month, I discussed the concept of extending trust and the trust process. If we’re going to trust ourselves and be credible to others, there are four core areas that establish our credibility. Those are Integrity, Intent, Capabilities, and Results. These four are really a determinant of our Character and Competence.

Let’s break down these four areas:

1. Integrity – Integrity is a reflection of Character. Who are you really, and do your Values, Beliefs and Behaviors align? These aren’t book-learned behaviors, but rather those attributes that are in your soul.

How do you develop Integrity?

– Make and keep commitments to yourself

– Stand for something, even if it’s unpopular

– Be open

2. Intent – Intent is also part of Character. Do you demonstrate sincere concern and caring for others? Do you act on others’ best interests? Intent is a reflection of our fundamental agenda.

How do you measure Intent?

– Examine your motives

– Open your agenda for others to see

3. Capabilities – Your capabilities are a reflection of your Competence. The capabilities we have inspire our confidence. Our ability to produce and accomplish tasks is a measure of our Talents, Skills, Knowledge, Style and Attitude.

How do you improve your Capabilities?

– Go with your strengths (and your purpose)

– Keep yourself relevant through study and practice

– Know where you’re going

4. Results – Competent individuals get results. Do you know what your track record is – both past and present? Results are only relevant if you’re getting the RIGHT things done. Do your results accomplish the desired objectives?

How do you impact your results?

– Take responsibility for the Results, not just the activities

– Always expect to succeed

– Finish strong

“We judge ourselves by what we feel capable of doing, while others judge us by what we have already done.”

– Henry Wadsworth Longfellow

Tim Krueger, PEI


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