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A Twit-ific Experience

By February 16, 2011September 2nd, 2020Blog,

A Twit-ific Experience

For almost a year now I have been pushing for my co-workers to adopt a social media strategy.  I received push back, excuses, and skepticism.  Then something really neat happened that changed all their minds. 

I was on Twitter at work one day, tweeting about various technologies and product releases when I saw a tweet that said, “Putting together a calendar of tech events in the area.”  We just happened to be hosting a webinar the next week.  So I went to our Twitter account and responded to this Tweet with all of our event details, not expecting much to come of it.

Anyways, a couple weeks went by and we hosted our webinar.  I downloaded the information from the registrants that attended and paid close attention to the “how heard” column.  I noticed that several said a local newspaper’s website.  I was curious so I did a Google Search on our webinar and sure enough it showed up under the Tech Events Calendar that was mentioned in this tweet.

We actually gained a new client all thanks to a 140 character message streaming on Twitter.  This is my personal experience of how Social Media is not a fad, it is not going away, and if used correctly, the benefits are endless!

-Andrea Leonhardt, PEI

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