A Twit-ific Experience
For almost a year now I have been pushing for my co-workers to adopt a social media strategy. I received push back, excuses, and skepticism. Then something really neat happened that changed all their minds.
I was on Twitter at work one day, tweeting about various technologies and product releases when I saw a tweet that said, “Putting together a calendar of tech events in the area.” We just happened to be hosting a webinar the next week. So I went to our Twitter account and responded to this Tweet with all of our event details, not expecting much to come of it.
Anyways, a couple weeks went by and we hosted our webinar. I downloaded the information from the registrants that attended and paid close attention to the “how heard” column. I noticed that several said a local newspaper’s website. I was curious so I did a Google Search on our webinar and sure enough it showed up under the Tech Events Calendar that was mentioned in this tweet.
We actually gained a new client all thanks to a 140 character message streaming on Twitter. This is my personal experience of how Social Media is not a fad, it is not going away, and if used correctly, the benefits are endless!
-Andrea Leonhardt, PEI
